McDonald’s Gives Free E-Books with Happy Meals
In the United Kingdom, McDonald’s isn’t giving away action figures or toys from the latest hit movie. Instead they’re giving away a free e-book. When kids buy a Happy Meal, they’ll get a download code...
View ArticleDifferences Between Boy and Girl Readers
In the book “Jump-Starting Boys,” the author makes the case that boys tend to lose interest in reading far more often than girls. To counteract this tendency, the author suggests that boys need more...
View ArticleHigh School English Classes Self-Publishes Poetry
When the students at Los Gatos High School wanted to publish a book of their poems, they decided to self-publish it. If they had tried to go through the traditional publisher route, they would have had...
View ArticleE-Book Sales Rise
Bloomsbury Publishing announced that 12% of its book sales are now digital e-books. The publisher of Harry Potter said that its digital sales rose by 21% to £12.2m in the year to February 28,...
View ArticleThe Rise of E-Book Sales
According to the Pew Research Center, electronic book sales from 2008 to 2013 jumped massively partly to the rise in popularity of e-readers, like the Amazon Kindle, and tablet computers. Pew found...
View ArticleWhy Publishers Love E-Books (and Authors Hate Them)
As much as older people love printed books, the future is clearly e-books. However, traditional publishers love e-books and dislike printed books because printed books cost more to print, store, ship,...
View ArticleInteractive E-Books Still in the Future
Several years ago, Apple released a free program called iBooks Author, which only runs on the Macintosh. This program lets you create interactive e-books that can include video, audio, and web...
View ArticleThe Elements of Interactive E-Books
Today’s e-books are little more than printed books stored as digital files. That’s like early movies being nothing more than filmed stage plays. While static text and images are a start ,that’s...
View ArticleNetflix for E-Books
Amazon recently announced their Amazon Unlimited program where a $9.99 monthly fee lets you read all the e-books you want, which has been dubbed “Netflix for e-books.” Two other services called Scribd...
View ArticleAre Authors Doomed?
On August 22, 2011, The Guardian published an interesting article called “Are books dead, and can authors survive?” The basic idea behind this article is that traditional publishers are focusing more...
View ArticleNook Press Print
In a desperate attempt to stay relevant, Nook has ventured outside its e-book market to offer a new service called Nook Press Print. Basically this is a print-on-demand service that lets you upload a...
View ArticleMicrosoft Dissolves Nook Partnership
Back in 2012, Microsoft and Barnes & Noble announced a partnership and where the software giant invested $300 million for a 17.6 percent equity stake in the company valued at $1.7 billion overall....
View ArticleSerial Publishing
In the old days, many authors would generate interest in their books by publishing book chapters as part of a serial. A magazine might print an entire novel issue by issue until readers got the whole...
View ArticleCat Fancy Magazine Bites the Dust
For more than 50 years, “Cat Fancy” magazine has been a popular publication for cat lovers to read every month. However, the high cost of printing, distributing, and storing a magazine has caused “Cat...
View ArticleThe Dying Nook
Back when Amazon introduced the Kindle, Barnes & Noble countered with the Nook tablet. In some ways, people believe the Nook is actually the slightly superior tablet but superior technology means...
View ArticleStreaming E-Book Services
Back in the good old days, people bought vinyl records to listen to music. Then they switched to CDs. When they switched to digital files, iTunes took off and music stores disappeared. Now iTunes is in...
View ArticleChina Offering Free E-Books to Commuters
If you happen to commute in China on the subway, you might be like a million other commuters on public transportation who have nothing to do but stare mindlessly off into space. Some people bring books...
View ArticleiBooks Gaining 1 Million Subscribers a Week
When Apple launched iBooks (their e-book reading program) along with iBookstore (their e-bookstore), they didn’t make much of a splash because iBooks only ran on iOS. Then Apple introduced iBook on OS...
View ArticleThe Dying Magazine Industry
Even the most die-hard, anti-Apple critic can’t ignore the influence the iPhone and iPad has had on the computing market today. Yet despite the growing influence and profitability of Apple, another...
View ArticleDigital Magazines Still Struggling
There’s an interesting article about the future of digital magazines. While ordinary print magazines are struggling, digital magazines are struggling too. One major problem with magazines is that...
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